The short answer: a brochure is landscaped and folded into panels. A flyer is a portrait sheet of paper that is usually printed on one side only and not folded.
A flyer is a single, unfolded printed sheet that is used to promote an event, service, product or idea. A flyer (or flier in the U.S.) usually contains a simple message conveyed quickly. A flyer is usually 8½“ wide x 11”, though it can be designed any size. Often, flyers are only printed on one side of the paper, though you could print on both sides. Flyers are sometimes called leaflets, handbills, inserts, or circulars. It usually has a short lifespan so they may be printed on cheaper or thinner paper. A flyer can be inserted into a newspaper or handed out at a tradeshow.
A brochure is usually printed on both sides and folded to create panels. A brochure can be any size, but the most popular size is 11” wide x 8½“. Most brochures are printed on glossy or heavier paper so they’re more durable and last longer. Brochures tend to be saved and referred to. They should be printed in full colour to enhance the perception of quality. Since more money is invested in a brochure than a flyer, they are usually not given out as freely as flyers. A brochure must be top quality since it is used to promote a company or service.
Both flyers and brochures are important marketing tools which can be used by any business or organization. We can assist you with the design and printing of your piece.
—Barbara, Graphic Designer
Every year, Pantone, the global color authority, selects a colour of the year. Greenery is a fresh, bright green that evokes the natural world – and it’s Pantone’s color of the year for 2017. But how can you use the new Greenery 15-0343 with your Adobe applications?
If you go to Pantone’s website, you can download ase files to use with Adobe applications: https://www.pantone.com/color-of-the-year-2017. A folder of colours will appear in your Downloads folder.
You can drag the Greenery folder from your Downloads folder into the Swatches folder, in the en_US folder, in the Presets folder of Adobe Illustrator folder that is in your Applications. Do the same for Adobe Photoshop and InDesign.
Now, you have to load them separately into each program, but they will show up separately—not in the folder.
In Adobe Photoshop, click on the sub-menu in the top-right corner of the Swatches palette and choose Load Swatches. Find the folder that you downloaded. It may be in your Downloads folder.
In Adobe Illustrator, click on the sub-menu in the top-right corner of the Swatches palette and choose Open Swatch Library and go across to Open Library. Find the folder that you downloaded. It may be in your Downloads folder.
Contractions are shortened forms of words and phrases. Let’s is the contracted form of let us. An apostrophe is used in place of all omitted letters.
Contractions—such as “don’t” instead of “do not”—can make writing and speech sound friendlier. Contractions in dialogue make it more natural sounding and mimic how people actually speak, which helps to keep the reader captivated by the story.
Read your story aloud. Does it sound natural? Contractions create a conversational tone that makes a story easier to read.
If you’re writing a children’s book, look at the dialogue of any recently professionally published children’s book to see if they use contractions. Or if you’re writing an adult fiction novel, see how they handle contractions.
In an older Dr. Seuss book The Cat in the Hat (1957), contractions were not used:
“And this mess is so big
And so deep and so tall,
We can not pick it up.
There is no way at all!”
In a newer Dr. Seuss book If I Ran the Rain Forest (2003), contractions were used:
“Down at the equator
I’ll show it to you.
Your mother won’t mind
very much if I do.”