Category Archives: Newsletters

How many errors can you spot?

This paragraph was written with several intentionel mistakes to see how many my word processor will spot and to test some free online programs.   Some times I type to fast and put three spaces after a period, that effects my … Continue reading

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Wider margin in print book not desirable in PDF version

By Barbara A. Fanson I was reading the PDF version of a book recently and realized that every time I scrolled down to the next page, I also had to shift the page left or right. After some time, it … Continue reading

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Shortening a link in Microsoft Word

You don’t have to show the entire hyperlink in your blog or promotion. Most software programs allow you to shorten the amount of text in your sentence, but the link to the website will still work. Why type: http://fanson.net/writingpublishing/9-types-of-social-media-posts-guaranteed-to-attract-readers/ When … Continue reading

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9 types of social media posts guaranteed to attract readers

A list post is where you are listing items one after each other. 7 types of social media posts. People are attracted to list posts. They are easy to read and skim through. List posts generate twice as many shares … Continue reading

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From blog to book: one post at a time

I’ve heard people say if you just write one page a day, you’ll have 365 pages in a year—enough for a book. Others have suggested that you can take all your blog posts and turn them into a book, assuming … Continue reading

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Typing trademark and copyright symbols

Typing trademark and copyright symbols.

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Avoid narrow columns

Rarely, do you ever see four columns in a newsletter or magazine. Very, very rarely. If you have narrow columns, then the type has to be smaller, otherwise you’re not getting enough characters on a line of type. Notice in … Continue reading

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8 words that increase the open rate of email marketing

Everyone knows the subject line is the most important part of an email promotion because that’s the first thing a recipient sees. Here are 8 words that increased the open rate of email marketing, in a recent study: Alert News … Continue reading

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Benefits of Video in Email Marketing

Video is quickly becoming a popular trend in email marketing. With online programs like Animoto and Prezi, you can demonstrate a product or service and post it to your social media sites or embed the video to be used on … Continue reading

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