Category Archives: FacebookTip

Important Dates for Authors and Bookstores

Here is Barbara Fanson’s list of special dates in 2016 to include in your promotions. Please note that three of them have not posted new dates for 2016, so get the news as we do. Follow our blog: SterlingEd Jan. … Continue reading

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My Top 10 Blog Posts of 2015

If you haven’t read some of these posts yet, now is a good time. I have three different blogs, so narrowing it down to my favourite 10 blog posts was not an easy task. 32 clever ways to get notice … Continue reading

Posted in Book Promotions, Email Marketing, FacebookTip, Publishing, Social Media, Typography, Uncategorized, Writing | Tagged , , | Leave a comment

Don’t steal images

For your book or social media promotions Google has made it very easy to borrow an illustration or photograph. First, you can Google the topic you’re interested in and then right-click on the image to choose Save image as from … Continue reading

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What’s in a name?

Once you pay for a domain name, you won’t want to change it, so take your time choosing a name for your website, Facebook page, and blog. A domain name is a name that you purchase for 1 year, 2 … Continue reading

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9 types of social media posts guaranteed to attract readers

A list post is where you are listing items one after each other. 7 types of social media posts. People are attracted to list posts. They are easy to read and skim through. List posts generate twice as many shares … Continue reading

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AIDA for Facebook

By Barbara A. Fanson When I was a graphic design college student, we were taught to use the AIDA formula to design print advertisements. You want your ad to get noticed in a newspaper filled with ads. The same formula … Continue reading

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