Category Archives: Uncategorized

What is the difference between a brochure and a flyer?

The short answer: a brochure is landscaped and folded into panels. A flyer is a portrait sheet of paper that is usually printed on one side only and not folded. A flyer is a single, unfolded printed sheet that is … Continue reading

Posted in Uncategorized | Leave a comment

Pantone’s colour of the year: Greenery

Load the new colours of the year into your Adobe programs. Continue reading

Posted in Design Business, Facebook, Publishing, Typography, Uncategorized | Tagged , , | Leave a comment

Use contractions for “friendlier” writing

Contractions are shortened forms of words and phrases. Let’s is the contracted form of let us. An apostrophe is used in place of all omitted letters. Contractions—such as “don’t” instead of “do not”—can make writing and speech sound friendlier. Contractions … Continue reading

Posted in Email Marketing, Typography, Uncategorized, Writing | Tagged , , | Leave a comment

Important Dates for Authors and Bookstores

Here is Barbara Fanson’s list of special dates in 2016 to include in your promotions. Please note that three of them have not posted new dates for 2016, so get the news as we do. Follow our blog: SterlingEd Jan. … Continue reading

Posted in Book Promotions, Business Promotion, Email Marketing, FacebookTip, Publishing, Uncategorized, Writing | Tagged , , | Leave a comment

How many errors can you spot?

This paragraph was written with several intentionel mistakes to see how many my word processor will spot and to test some free online programs.   Some times I type to fast and put three spaces after a period, that effects my … Continue reading

Posted in Email Marketing, Newsletters, Publishing, Typography, Uncategorized, Writing | Tagged , , , | Leave a comment

My Top 10 Blog Posts of 2015

If you haven’t read some of these posts yet, now is a good time. I have three different blogs, so narrowing it down to my favourite 10 blog posts was not an easy task. 32 clever ways to get notice … Continue reading

Posted in Book Promotions, Email Marketing, FacebookTip, Publishing, Social Media, Typography, Uncategorized, Writing | Tagged , , | Leave a comment

Use Find and Replace to remove extra spaces

You can use the Find and Replace feature in most software programs to spot extra spaces. Sometimes, if you type too fast, you can get an extra space or two. Professional book publishers and designers use one space after a … Continue reading

Posted in Book Promotions, Design Business, Publishing, Typography, Uncategorized, Writing | Tagged , , , , | Leave a comment

Wider margin in print book not desirable in PDF version

By Barbara A. Fanson I was reading the PDF version of a book recently and realized that every time I scrolled down to the next page, I also had to shift the page left or right. After some time, it … Continue reading

Posted in Book Promotions, Design Business, Newsletters, Publishing, Typography, Uncategorized, Writing | Tagged , , , | Leave a comment

Use your book to gather email addresses and social media followers

In his book Creative Writing Career 2, author Justin Sloan shares his advice on becoming a professional writer of movies, video games, and books. He also does an excellent job of collecting email addresses of his readers, encourages them to … Continue reading

Posted in Book Promotions, Business Promotion, Email Marketing, Publishing, Uncategorized, Writing | Tagged , , , , , , | Leave a comment

Speed up promotions with a page of bios and summaries

Create a page of biographies about yourself in several different lengths. Sometimes, you’re required to submit a bio of 25 words or 50 words. Why not take your time and prepare several bios in advance? While you’re at it, create … Continue reading

Posted in Book Promotions, Publishing, Uncategorized, Writing | Tagged , , , , , | Leave a comment