Category Archives: Business Promotion

Vector Drawings versus Raster Graphics

  There are 2 types of drawing programs on computers: vector or raster. Adobe Illustrator, InDesign, and CorelDraw are vector drawing programs, which can be enlarged, and they maintain their shape. Adobe Photoshop, CorelPaint, and SuperPaint are raster graphics, which … Continue reading

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Important Dates for Authors and Bookstores

Here is Barbara Fanson’s list of special dates in 2016 to include in your promotions. Please note that three of them have not posted new dates for 2016, so get the news as we do. Follow our blog: SterlingEd Jan. … Continue reading

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Use your book to gather email addresses and social media followers

In his book Creative Writing Career 2, author Justin Sloan shares his advice on becoming a professional writer of movies, video games, and books. He also does an excellent job of collecting email addresses of his readers, encourages them to … Continue reading

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Shortening a link in Microsoft Word

You don’t have to show the entire hyperlink in your blog or promotion. Most software programs allow you to shorten the amount of text in your sentence, but the link to the website will still work. Why type: http://fanson.net/writingpublishing/9-types-of-social-media-posts-guaranteed-to-attract-readers/ When … Continue reading

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Has someone used one of your images without permission?

You can check Google Images to see if someone is using one of your pictures If you’re an illustrator or photographer, you can do a Google Search to see if the image is duplicated on another website or social media … Continue reading

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Don’t steal images

For your book or social media promotions Google has made it very easy to borrow an illustration or photograph. First, you can Google the topic you’re interested in and then right-click on the image to choose Save image as from … Continue reading

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Look for speaking events in less obvious places

Whether you self-publish a book or use the traditional publishing route, you have to promote it. Speaking engagements are an inexpensive way to increase awareness of you and your book. If you sell a few copies, you get to keep … Continue reading

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What’s in a name?

Once you pay for a domain name, you won’t want to change it, so take your time choosing a name for your website, Facebook page, and blog. A domain name is a name that you purchase for 1 year, 2 … Continue reading

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Looking your best in author photos

“Always wear plain-coloured clothes—no plaids, polka-dots, or graphics—when you’re going for a photo shoot,” my daughter was advised when she became a baby model. Since the focus will be on the high chair or toys you’re promoting, the model shouldn’t … Continue reading

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Add fresh content to your website

There are at least four ways to get someone to visit your website: A potential customer did a search on an Internet browser such as Google or Yahoo. An online promotion had a link to a landing page on your … Continue reading

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