Category Archives: Social Media

Vector Drawings versus Raster Graphics

  There are 2 types of drawing programs on computers: vector or raster. Adobe Illustrator, InDesign, and CorelDraw are vector drawing programs, which can be enlarged, and they maintain their shape. Adobe Photoshop, CorelPaint, and SuperPaint are raster graphics, which … Continue reading

Posted in Book Promotions, Business Promotion, Design Business, Email Marketing, Facebook, Social Media, Typography, web design | Tagged , , , , , , , , , , , | Leave a comment

My Top 10 Blog Posts of 2015

If you haven’t read some of these posts yet, now is a good time. I have three different blogs, so narrowing it down to my favourite 10 blog posts was not an easy task. 32 clever ways to get notice … Continue reading

Posted in Book Promotions, Email Marketing, FacebookTip, Publishing, Social Media, Typography, Uncategorized, Writing | Tagged , , | Leave a comment

Shortening a link in Microsoft Word

You don’t have to show the entire hyperlink in your blog or promotion. Most software programs allow you to shorten the amount of text in your sentence, but the link to the website will still work. Why type: http://fanson.net/writingpublishing/9-types-of-social-media-posts-guaranteed-to-attract-readers/ When … Continue reading

Posted in Book Promotions, Business Promotion, Design Business, Email Marketing, Newsletters, Publishing, Social Media, Uncategorized, web design, Writing | Tagged , , , , , , , , , , , | Leave a comment

Has someone used one of your images without permission?

You can check Google Images to see if someone is using one of your pictures If you’re an illustrator or photographer, you can do a Google Search to see if the image is duplicated on another website or social media … Continue reading

Posted in Book Promotions, Business Promotion, Design Business, Email Marketing, Publishing, Social Media, Uncategorized | Tagged , , , , , , , , | Leave a comment

Don’t steal images

For your book or social media promotions Google has made it very easy to borrow an illustration or photograph. First, you can Google the topic you’re interested in and then right-click on the image to choose Save image as from … Continue reading

Posted in Book Promotions, Business Promotion, Design Business, Email Marketing, FacebookTip, Publishing, Social Media, Uncategorized, web design, Writing | Tagged , , , , , , , , | Leave a comment

Black Friday is almost here

If you haven’t already, now is the time to plan for Black Friday and Cyber Monday. Continue reading

Posted in Book Promotions, Social Media | Tagged , , , , , | Leave a comment

9 types of social media posts guaranteed to attract readers

A list post is where you are listing items one after each other. 7 types of social media posts. People are attracted to list posts. They are easy to read and skim through. List posts generate twice as many shares … Continue reading

Posted in Email Marketing, Facebook, FacebookTip, Newsletters, Social Media, Writing | Tagged , , , , , | 1 Comment

Advertising and promotions have changed so much in the last 20 years

I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically. Every three … Continue reading

Posted in Book Promotions, Email Marketing, Social Media | Tagged , , , , , , , , | Leave a comment

AIDA for Facebook

By Barbara A. Fanson When I was a graphic design college student, we were taught to use the AIDA formula to design print advertisements. You want your ad to get noticed in a newspaper filled with ads. The same formula … Continue reading

Posted in Facebook, FacebookTip, Social Media | Tagged , , , , | Leave a comment

39 ways to get noticed on Facebook

When you’re looking at the newsfeed on Facebook, which posts do you notice first? If you’re like most people, you notice the photos first. Photos are the most engaging type of content on Facebook, with a whopping 87% interaction rate … Continue reading

Posted in Facebook, Social Media | Tagged , , , , , | 1 Comment