Category Archives: Facebook

Vector Drawings versus Raster Graphics

  There are 2 types of drawing programs on computers: vector or raster. Adobe Illustrator, InDesign, and CorelDraw are vector drawing programs, which can be enlarged, and they maintain their shape. Adobe Photoshop, CorelPaint, and SuperPaint are raster graphics, which … Continue reading

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Pantone’s colour of the year: Greenery

Load the new colours of the year into your Adobe programs. Continue reading

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What’s in a name?

Once you pay for a domain name, you won’t want to change it, so take your time choosing a name for your website, Facebook page, and blog. A domain name is a name that you purchase for 1 year, 2 … Continue reading

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9 types of social media posts guaranteed to attract readers

A list post is where you are listing items one after each other. 7 types of social media posts. People are attracted to list posts. They are easy to read and skim through. List posts generate twice as many shares … Continue reading

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AIDA for Facebook

By Barbara A. Fanson When I was a graphic design college student, we were taught to use the AIDA formula to design print advertisements. You want your ad to get noticed in a newspaper filled with ads. The same formula … Continue reading

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39 ways to get noticed on Facebook

When you’re looking at the newsfeed on Facebook, which posts do you notice first? If you’re like most people, you notice the photos first. Photos are the most engaging type of content on Facebook, with a whopping 87% interaction rate … Continue reading

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Are #hashtags useful?

Are you using hashtags in your social media posts? A hashtag is a word or an unspaced phrase with the pound (#) symbol in front. Hashtags were introduced on Twitter, but they can also be used on Facebook, Google Plus, Instagram, … Continue reading

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Do photos make a difference in social media?

What do you think? Which of these 5 Facebook posts gets your attention first and which one are you likely to read?

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45 Facebook mistakes for businesses to avoid

Thinking of setting up a Facebook page for a business or organization? Here are 45 mistakes that businesses should avoid, though not in order. Do you know of any other mistakes that should be included in this list? Not having … Continue reading

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Benefits of Video in Email Marketing

Video is quickly becoming a popular trend in email marketing. With online programs like Animoto and Prezi, you can demonstrate a product or service and post it to your social media sites or embed the video to be used on … Continue reading

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