Tag Archives: Marketing

Vector Drawings versus Raster Graphics

  There are 2 types of drawing programs on computers: vector or raster. Adobe Illustrator, InDesign, and CorelDraw are vector drawing programs, which can be enlarged, and they maintain their shape. Adobe Photoshop, CorelPaint, and SuperPaint are raster graphics, which … Continue reading

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Speed up promotions with a page of bios and summaries

Create a page of biographies about yourself in several different lengths. Sometimes, you’re required to submit a bio of 25 words or 50 words. Why not take your time and prepare several bios in advance? While you’re at it, create … Continue reading

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Shortening a link in Microsoft Word

You don’t have to show the entire hyperlink in your blog or promotion. Most software programs allow you to shorten the amount of text in your sentence, but the link to the website will still work. Why type: http://fanson.net/writingpublishing/9-types-of-social-media-posts-guaranteed-to-attract-readers/ When … Continue reading

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Has someone used one of your images without permission?

You can check Google Images to see if someone is using one of your pictures If you’re an illustrator or photographer, you can do a Google Search to see if the image is duplicated on another website or social media … Continue reading

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Don’t steal images

For your book or social media promotions Google has made it very easy to borrow an illustration or photograph. First, you can Google the topic you’re interested in and then right-click on the image to choose Save image as from … Continue reading

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Look for speaking events in less obvious places

Whether you self-publish a book or use the traditional publishing route, you have to promote it. Speaking engagements are an inexpensive way to increase awareness of you and your book. If you sell a few copies, you get to keep … Continue reading

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Looking your best in author photos

“Always wear plain-coloured clothes—no plaids, polka-dots, or graphics—when you’re going for a photo shoot,” my daughter was advised when she became a baby model. Since the focus will be on the high chair or toys you’re promoting, the model shouldn’t … Continue reading

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Advertising and promotions have changed so much in the last 20 years

I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically. Every three … Continue reading

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Are you getting Google Alerts?

I signed up for Google Alerts with the title of my recent book Tragedy on the Twenty. Whenever someone mentions those words in the news, a blog, a Facebook post, or other social media post, I will get an email. … Continue reading

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39 ways to get noticed on Facebook

When you’re looking at the newsfeed on Facebook, which posts do you notice first? If you’re like most people, you notice the photos first. Photos are the most engaging type of content on Facebook, with a whopping 87% interaction rate … Continue reading

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