Tag Archives: email marketing

Vector Drawings versus Raster Graphics

  There are 2 types of drawing programs on computers: vector or raster. Adobe Illustrator, InDesign, and CorelDraw are vector drawing programs, which can be enlarged, and they maintain their shape. Adobe Photoshop, CorelPaint, and SuperPaint are raster graphics, which … Continue reading

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Use your book to gather email addresses and social media followers

In his book Creative Writing Career 2, author Justin Sloan shares his advice on becoming a professional writer of movies, video games, and books. He also does an excellent job of collecting email addresses of his readers, encourages them to … Continue reading

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Shortening a link in Microsoft Word

You don’t have to show the entire hyperlink in your blog or promotion. Most software programs allow you to shorten the amount of text in your sentence, but the link to the website will still work. Why type: http://fanson.net/writingpublishing/9-types-of-social-media-posts-guaranteed-to-attract-readers/ When … Continue reading

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Has someone used one of your images without permission?

You can check Google Images to see if someone is using one of your pictures If you’re an illustrator or photographer, you can do a Google Search to see if the image is duplicated on another website or social media … Continue reading

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Black Friday is almost here

If you haven’t already, now is the time to plan for Black Friday and Cyber Monday. Continue reading

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9 types of social media posts guaranteed to attract readers

A list post is where you are listing items one after each other. 7 types of social media posts. People are attracted to list posts. They are easy to read and skim through. List posts generate twice as many shares … Continue reading

Posted in Email Marketing, Facebook, FacebookTip, Newsletters, Social Media, Writing | Tagged , , , , , | 1 Comment

Advertising and promotions have changed so much in the last 20 years

I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically. Every three … Continue reading

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Promote yourself in every email

Use your email signature at the end of an email to promote your newest book, your writing services, or an upcoming event. You can have multiple email signatures so you can personalize an email with the best email signature for … Continue reading

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8 words that increase the open rate of email marketing

Everyone knows the subject line is the most important part of an email promotion because that’s the first thing a recipient sees. Here are 8 words that increased the open rate of email marketing, in a recent study: Alert News … Continue reading

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Benefits of Video in Email Marketing

Video is quickly becoming a popular trend in email marketing. With online programs like Animoto and Prezi, you can demonstrate a product or service and post it to your social media sites or embed the video to be used on … Continue reading

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