Tag Archives: e-newsletters

Shortening a link in Microsoft Word

You don’t have to show the entire hyperlink in your blog or promotion. Most software programs allow you to shorten the amount of text in your sentence, but the link to the website will still work. Why type: http://fanson.net/writingpublishing/9-types-of-social-media-posts-guaranteed-to-attract-readers/ When … Continue reading

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Advertising and promotions have changed so much in the last 20 years

I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically. Every three … Continue reading

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7 reasons why marketing execs do not use video in email

7 reasons why marketing execs do not use video in email. Adding video to email promotions is the newest trend in email marketing. Yet, many marketing executives are still not adding video to emails. Why? They don’t have any video … Continue reading

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Content ideas for print and email newsletters

As a writer, you want to make each newsletter interesting, both visually and by varying the writing styles of articles.Test yourself. How many different writing styles and techniques have you used in the past year?” asks Barbara Fanson, author of … Continue reading

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