Category Archives: Email Marketing

Advertising and promotions have changed so much in the last 20 years

I used to spend $15,000 a year promoting Sterling Education Centre in 1995. Sterling Education Centre does computer training in desktop publishing software programs. Twenty years later, the expense has decreased and the methods of promotion have changed drastically. Every three … Continue reading

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Promote yourself in every email

Use your email signature at the end of an email to promote your newest book, your writing services, or an upcoming event. You can have multiple email signatures so you can personalize an email with the best email signature for … Continue reading

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From blog to book: one post at a time

I’ve heard people say if you just write one page a day, you’ll have 365 pages in a year—enough for a book. Others have suggested that you can take all your blog posts and turn them into a book, assuming … Continue reading

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8 words that increase the open rate of email marketing

Everyone knows the subject line is the most important part of an email promotion because that’s the first thing a recipient sees. Here are 8 words that increased the open rate of email marketing, in a recent study: Alert News … Continue reading

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Benefits of Video in Email Marketing

Video is quickly becoming a popular trend in email marketing. With online programs like Animoto and Prezi, you can demonstrate a product or service and post it to your social media sites or embed the video to be used on … Continue reading

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7 reasons why marketing execs do not use video in email

7 reasons why marketing execs do not use video in email. Adding video to email promotions is the newest trend in email marketing. Yet, many marketing executives are still not adding video to emails. Why? They don’t have any video … Continue reading

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