The short answer: a brochure is landscaped and folded into panels. A flyer is a portrait sheet of paper that is usually printed on one side only and not folded.
A flyer is a single, unfolded printed sheet that is used to promote an event, service, product or idea. A flyer (or flier in the U.S.) usually contains a simple message conveyed quickly. A flyer is usually 8½“ wide x 11”, though it can be designed any size. Often, flyers are only printed on one side of the paper, though you could print on both sides. Flyers are sometimes called leaflets, handbills, inserts, or circulars. It usually has a short lifespan so they may be printed on cheaper or thinner paper. A flyer can be inserted into a newspaper or handed out at a tradeshow.
A brochure is usually printed on both sides and folded to create panels. A brochure can be any size, but the most popular size is 11” wide x 8½“. Most brochures are printed on glossy or heavier paper so they’re more durable and last longer. Brochures tend to be saved and referred to. They should be printed in full colour to enhance the perception of quality. Since more money is invested in a brochure than a flyer, they are usually not given out as freely as flyers. A brochure must be top quality since it is used to promote a company or service.
Both flyers and brochures are important marketing tools which can be used by any business or organization. We can assist you with the design and printing of your piece.
—Barbara, Graphic Designer