I signed up for Google Alerts with the title of my recent book Tragedy on the Twenty. Whenever someone mentions those words in the news, a blog, a Facebook post, or other social media post, I will get an email. I will know whether it is positive or negative right away. And then I can respond or join the conversation.
Or you can share the post or news on your social networking sites. It’s material about your book that you can pass on. Create a buzz about your book.
I encourage all businesses and authors to sign up for Google Alerts. To sign up for Google Alerts, you must have a Google account. https://www.google.com/alerts