AIDA for Facebook

Facebook-AIDA-FormulaBy Barbara A. Fanson
When I was a graphic design college student, we were taught to use the AIDA formula to design print advertisements. You want your ad to get noticed in a newspaper filled with ads. The same formula can be used to design effective Facebook posts because you want your post to be noticed on someone’s Facebook newsfeed.
A stands for Attention. Capture their attention. Adding a photograph, chart, clip art, logo, or book cover helps to cut through the clutter of thousands of posts added by the minute. Even a lot of white space around your message adds visual interest and sets your post out from all the other Facebook posts.
I stands for Interest. Once you get a viewer’s attention, add copy that keeps them interested. Do you have a good headline? What is the main benefit? Why should they continue to look at your post?
D stands for Desire. Why do they have to have one? What is the biggest benefit of owning one?
A stands for Action. Get the viewer to take action—click on a link that takes them to a landing page to buy your product or finish reading your blog. Or show the date, time, or location of your special event.


About Sterling Education Centre

Computer training in desktop publishing & web page design Email Promotions | Social Media Posts | Print Communications | Book Publishing
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